Here's chapters 4 and 5 from Neil Patel...traffic acquisition and conversion optimization

1. CHAPTER 4GET ‘EM TO YOUR SITE: FOUNDATIONS
   OF TRAFFIC ACQUISITION

   
   You can have the most amazing web storefront, blog, or product in the world, but if you’re not getting traffic, your business’s growth strategy will fall flat. This chapter will walk you through some of the most common free and paid traffic acquisition frameworks for bringing visitors to your website.
   TAKE ME TO CHAPTER FOUR

2. CHAPTER 5GET THE PLUMBING RIGHT:
   FOUNDATIONS OF CONVERSION OPTIMIZATION

   
   Traffic acquisition is only half the marketing equation. You need to invest the time in building a strategy for driving sales. Conversion optimization is the practice of (1)converting first-time visitors into customers and (2) converting first-time customers into repeat buyers. This chapter will teach you how.
   TAKE ME TO CHAPTER FIVEhttps://www.quicksprout.com/the-beginners-guide-to-online-marketing/