Chapters 6 and 7...Neil Patel's content marketing and channel advertising

1. CHAPTER 6BUILD AUDIENCE CONNECTIONS
   WITH CONTENT MARKETING

   
   Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.
   TAKE ME TO CHAPTER SIX

2. CHAPTER 7FIND CUSTOMERS WITH PAID
   CHANNEL ADVERTISING

   
   Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC)marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
   TAKE ME TO CHAPTER SEVENhttps://www.quicksprout.com/the-beginners-guide-to-online-marketing/