Friday, 30 March 2018
How to Sell A Product - Sell Anything to Anyone with The 4 P's Method
Knowledge is power ...Use it wisely!
Thursday, 29 March 2018
Wednesday, 28 March 2018
5 Personalization Tricks to Never Write Another Adwords Ad Again!
Never Write Another AdWords Ad Again with these 5 Personalization Tricks
It can take hours to write a dozen different ads for a new campaign.
Re-writing the same thing over and over in more creative ways is brutal.
And chances are, those ads won’t be personalized.
With ad-blocking on the rise, remaining banner blindness and millions of other advertiserscompeting for attention, personalization has never been more crucial.
But scaling personalization and compelling copy isn’t easy with mass-produced ads and a character limit.
Thankfully, a few AdWords hacks can help you kill two birds with one stone: writing fewer ads while utilizing more personalization.
We all know, writing AdWords ad can be a nightmare.
It’s painful (if not nearly impossible) trying to squeeze in value, CTAs, and promotions within a 30 character headline.
Your description? Only 80 characters. Good luck.
What about writing compelling copy with almost no room?
Don’t panic! We’re here for you.
Here’s how to never write another AdWords ad again with a few nifty personalization tricks.
AdWords personalization trick #1 – Dynamic keyword insertion
Ad-blocking technology is on the rise. In the last few years, growth has been unprecedented even in mobile browsing.
Why? Well, most people don’t click on ads, or even take extra measures to block them for a few reasons.
Generally, ads are missing the mark. They aren’t on topic with user interest, and they aren’t hitting the right targets or keywords.
It’s becoming harder to reach users because specificity has declined in favor of mass production.
Now, it’s all about reaching 100,000 new users, rather than converting 100 high-quality leads.
But that approach has clearly backfired, and now people take extra added steps just to avoid it.
To land a sale, you need specificity. To tap into what users are really searching for.
If someone searches for “red and black basketball shoe size 10.5”, they want a red and black basketball shoe in size 10.5. Not your entire selection of 10,000 basketball shoes.
And that’s where dynamic keyword insertion (DKI) comes into play.
DKI allows you to update your ad text automatically based on specific keyword searches:
You don’t need to write 100 ads for all of your products or services.
Using a simple parameter within your ad text, you can meet the demands of hundreds of searches, delivering the exact, specific content users are searching for.
In an experiment with DKI, pausing dynamic keyword insertion on ads caused a 48% drop in clicks, a 38% decrease in CTR and a 70% drop in conversions in just 20 days.
Why? Lack of specificity.
People search on Google for clear reasons, as indicated by differing keywords. If they search something and your result doesn’t line up, you can’t expect sales to flood in.
To use DKI, type ”{“ in your ad textbox and select Keyword insertion from the drop-down list:
In the customization box, plug in the default keyword you want to appear when keyword insertion fails to replace the given keyword in your ad:
This should be the most general form of your keyword search on a topic.
Once you’ve applied the new changes, you can start to take advantage of customized text at scale without writing painful ads all day for dozens of campaigns.
AdWords personalization trick #2 – Use the IF functions
Like DKI, IF functions on AdWords allow you to customize your ad text without writing hundreds of ads to appeal to various segments.
You can effectively personalize ads based on device, query and more to show various offers if conditions are met.
IF functions help you to provide relevant offers and content that match the medium of each user. Plus, they are easy to scale and easy to implement.
They work by utilizing simple IF-THEN protocols.
For example, you could structure an ad like this:
IF device = mobile, THEN say “free shipping on mobile orders!”
Currently, IF functions can be used for device and audience targeting:
These present powerful opportunities to convert traffic with deep personalization at scale.
Using IF functions, you can customize offers based on device and audience to cater to their specific needs or tendencies.
For mobile specific users, you can provide discounted incentives to induce a fast purchase on the go:
If they abandon their carts, you can use that audience segment to create a new IF function providing a further discount:
With high average rates of cart abandonment and leaving without purchasing, these ads can have a huge impact on retention and closing deals.
As with all function style changes, they enable you to write less and scale faster without worrying how to squeeze tons of offers into your ad.
AdWords personalization trick #3 – Use Geolocation functions
Local marketing is a buzzword. Is it Yelp? Billboards? Radio? Google Maps??
Local presence. Localized SEO. Local, local, local! It’s all marketing jargon in the end.
But that doesn’t take away from the fact that location-based targeting works.
And currently, location-driven searches are exploding.
According to Google’s latest local search data and consumer insights, 30% of all mobile searchesare location-based.
That’s nearly one out of every three searches, and that number continues to grow.
According to that same report, there has been a 2.1x increase in mobile searches with local-based queries in the past year alone. Not to mention the 1.3x increase in local searches including “where to buy” in the query.
And that’s not all:
76% of people who search with local queries on a mobile device visit a store relating to their search. 28% of those people buy a product or service.
Now is the time to capitalize on local search ads. But therein lies the problem, too:
Writing location-based ads is boring and tedious.
If you sell products or services in specific locations, you can use geolocation functions to capitalize on local traffic and online searches.
For example, when someone searches, Google will use their location in the actual ad text, helping you personalize your ads without creating dozens of geo-targeted campaigns for different locations.
With geolocation functions, you can customize beyond just the location of a search, too.
You can even change your descriptions and calls to action based on locations:
For example, you can use coupon incentives to drive sales in local areas.
According to the latest data, geolocation functions can improve click-through rates by up to 30%. Plus, conversion rates of 13%+ and 50% reductions in acquisition aren’t uncommon.
Geolocation functions allow you to customize and personalize ad text at scale just like DKI and IF functions.
To take advantage of geolocation functions, you can insert them into any ad in any field except for the final URL:
But before you’re able to do that, you’ll need to upload a list of customizers into AdWords to help AdWords recognize your scripts each time you implement them.
To do this, head to the “Business data” section of your dashboard:
Next, create a new set of ad customization data:
From here, AdWords will provide you with ad customization data templates in CSV format. You can use these to fill out information for geolocation targeting:
Upload your file, apply the changes and go back to your ads to introduce automated, scaleable geolocation functions directly within your ads.
Now you never have to worry about writing personalized local ads, especially at scale.
AdWords personalization trick #4 – Use RSLAs
Attracting visitors to your site is the easy part. Reeling in traffic with a nice piece of bait isn’t too hard, considering that fact that content is crucial to the buying journey.
But once you’ve attracted visitors, you realize that converting them is nearly impossible.
That means you can expect a whopping 2% conversion rate for new traffic.
That’s not good. And that’s why most people turn to remarketing audiences.
Remarketing audiences are a step in the right direction. But, most will turn to display ads because they are easy to implement fast.
Instead, Google packs a powerful remarketing alternative that many people aren’t taking advantage of:
Remarketing lists for search ads. Also known as RSLAs.
And according to a Clarks case study using RSLAs, the remarketing lists generated a 15% conversion rate and a 6x return for each dollar spent (6x ROI).
So, how do they work? Well, instead of showing up on partner sites with display ads, you show up in search listings as a user continues their buying journey.
You can use RSLAs to increase bids on keywords related to their page visits or even to bring back old users who haven’t converted in a while.
To get started, all you need to have is an existing remarketing audience established in AdWords.
From there, create a new search network only campaign and select your remarketing list as the target audience:
With RSLAs, you can remarket users without the need for cheesy display ads.
Now, the next time a user in your funnel searches for similar keywords, you can capitalize on their research process by giving yourself another chance to drive the sale.
AdWords personalization trick #5 – Target one specific URL
Real personalization is tough to accomplish without being creepy.
We saw you looking at this…
We noticed you visited….
Or even those ads for a product you talked about once and somehow saw on your computer the next day.
We’ve all seen those ads before, wondering what those advertisers were possibly thinking when writing that text.
Nobody likes a peeping tom. Especially not when browser privacy and history are concerned.
When all else fails for personalization tactics, resort to personalization that isn’t creepy.
Using a remarketing list on AdWords, you can easily create hyper-specific ads that require almost no copywriting that you haven’t already done.
Let me explain:
By using one specific target URL on AdWords as your remarketing audience, you’ll know exactly what those users are interested in.
That provides you the chance to personalize ads based on interest rather than potential creepy personal data.
When creating a new audience in AdWords, you can select users to target based on specific page URLs.
Getting specific, you can limit the audience to a single URL and even configure specific date ranges of those visits depending on how often you change, update or shift content on your site.
If your ad is awareness based, you can choose a popular blog post to convert top of the funnel traffic into leads.
If your URL selection is a pricing or features page, you can hone in on specific benefits that your product will provide potential customers.
Plus, you’ve already written the copy.
Take a target URL that shows heavy interest in your company. For example, your features page for a specific product.
Steal the headline and supporting body copy to implement as your description for the ad.
Now you’ve got a hyper-specific ad targeted at an audience that resonates with this specific product.
You can move away from generalized ads and into single URL focused audiences who engaged with a very specific niche, like a content marketing specialist course.
Instead of creepy personalization, get personal on the content level by using directly proven interests to your advantage.
Conclusion
Writing ads on AdWords could be a sanctioned form of government torture.
Squeezing value propositions, calls to action and promotional messaging within a 30 character headline and an 80 character description is almost impossible.
But the worst part is that it forces you to neglect key aspects of a converting campaign:
Personalization.
Writing compelling ad copy in such a small character limit requires creative tools and techniques.
Thankfully, AdWords provides a few nifty tricks to increase personalization without spending hours writing new ads.
Using DKI, you can appeal to specific searches, ensuring that queries are always met with exact landing pages and results. With IF functions, you can personalize discounts and offers based on device and audience measures.
Geolocation functions help you appeal to local queries that are currently exploding. With RSLAs, you can take advantage of remarketing without the poor display performance that usually accompanies it.
Lastly, if all else fails, remarket users with specific URL visits based on a single page to hyper-focus your messaging to interested cohorts.
Personalization at scale on AdWords is brutal. Use these personalization tricks to lighten your burden.
Seth Godin's Top 10 Rules For Success (@ThisIsSethsBlog)
Which are you already doing?
When will you apply the others?
Sunday, 25 March 2018
Instagram Hashtags You Should Use for Every Day of the Week
Instagram Hashtags You Should Use for Every Day of the Week
Instagram daily hashtags: did you give it a try yet?
#mondaymorning #tuesdaythoughts #wednesdaywine — hashtags pepper Instagram posts like #sprinkles on #icecream.
Tons of businesses rely on hashtags to build brand awareness, create fast-moving conversations across Instagram, Facebook, and Twitter.
Hashtags are proven to help your ads outperform and reduce cost-per-click (i.e., making your overall ad cheaper).
Everyone seems to be on the #bandwagon with days of the week Instagram hashtags, in particular. They’re great ways to stay up to date with the latest trends and connect to a larger conversation (especially if you’re a small business).
Although daily hashtags are general by nature, you can easily tailor them to your specific industry and company culture.
Below is a litany of the highest-quality examples from growing businesses for every day of the week — starting with the most popular, and including more #creative ones to stand out from the crowd.
Monday Hashtags
Monday. For about 83% of the population, it’s the first day of the working week. According to our research, if you’re a company or a brand, it is also one of the best days to post on Instagram.
Posting on Monday make posts perform better than most any other day’s posts, including weekends. It also gets you a lower average cost per click than you would get when posting on Friday, Saturday, or Sunday.
| Hashtag | Posts |
|---|---|
| 1. #mondaymorning | 2.1M |
| 2. #mondaymood | 1.9M |
| 3. #mondayblues | 1.8M |
| 4. #mondayfunday | 1.3M |
| 5. #mondaynight | 799.2K |
| 6. #mondayvibes | 764.7K |
| 7. #mondaymadness | 318.3K |
| 8. #mondayssuck | 252.1K |
| 9.#mondayoff | 64.1K |
| 10. #mondaymuse | 45.8K |
Unsurprisingly, several of the most popular Monday hashtags are less than enthusiastic about the day.
From #mondayblues to #mondayssuck, there are a fair amount of posts out there bemoaning the start of the week (and some, like #mondaymood, that can probably go both ways).
There are plenty of opportunities to get more creative, though.
There’s #mondaymuse, #mondayfunday, and ever-mysterious #mondaynight (what exactly happens on Monday night?).
Whatever your style, posting on a Monday can help drive a solid amount of traffic.
1. #MONDAYBLUES — 1.8M posts
Coming in at the top of Monday hashtags, #mondayblues is pretty self-explanatory. You wake up in the morning, your weekend fully behind you and a full week of work in front of you. Your to-do list is a mile long. Maybe your head hurts from last night. Either way, you’ve got the #mondayblues.
Most of the brands using #mondayblues in posts are trying to empathize with their followers and acknowledge the struggle inherent to the second day of the week (or first, if that’s your style).
But you can also use the #mondayblues hashtag a little more creatively like Meme Hill Studio did in this post:
Monday blues. Mixing patterns is my favorite and this crazy paper stole my 💙 at first sight.
Instead of a GIF of a sad dog or a tired human, Meme Hill is using this Monday hashtag to show off an elegantly designed side table decorated with various blue-hued items. The lamp, wallpaper, books, vase and framed artworks all work together as part of one whole. And the palette—while blue—is beautiful.
It’s an inspired, unexpected twist on the kind of post you would typically expect from a #mondayblues hashtag—and it paid off, netting Meme Hill 1,338 likes and numerous comments.
Related hashtags: #mondaysbelike (187,588 posts), #mondayfeels (1,754,474 posts)
2. #MONDAYOFF — 64.1K posts
To cure the #mondayblues, perhaps you decide to take #mondayoff.
Most #mondayoff posts fly in the face of those with a more traditional workday — lounging in bed, eating a lavish breakfast or (as in marine_photovideo’s case) kiteboarding in New Caledonia.
Fun is shining ☀️
Marine_photovideo’s clip is nothing if not chill — split between a white-sand beach and deep blue waters. While 66 views might seem sparse, compared with other post examples (e.g., see #tuesdayvibes below) — marine_photovideo is a relatively small enterprise (192 followers) in an even smaller location. (New Caledonia is in the South Pacific with fewer than 300,000 residents.)
Still, marine_photovideo has captured an attentive crowd. 34% of them have viewed the post after a single day. More growth is likely on the horizon for this savvy account.
Related hashtags: #weekendiscoming (158,959 posts), #weekendover (60,098 posts)
3. #MONDAYMUSE — 45.8K posts
More ethereal than some of the other hashtags (e.g., #wednesdayworkout), #mondaymuse nevertheless occupies an enormous place in the minds of early-week Instagrammers.
The majority of #mondaymuse posts reflect the female complexity, depth, and models for inspiration. (In classical mythology, the muses were nine goddesses that represented the arts and sciences.)
While some posts are relevant to politics and activism (e.g., Oprah Winfrey’s Golden Globes speech) others #mondaymuse posts are more oriented towards female fashion, such as Veer and Wander’s below.
This San-Francisco apothecary and salon highlights a sublime model, with a particular focus on her “cool glasses.”
In nineteen hours, 89 of Veer & Wander’s followers agree with their x-factor.
While the enormous square frames are definitely prominent — the pearl white on their edges also catches the model’s hair — helping highlight Veer & Wander’s salon business.
Using #mondaymuse can be a unique way to connect on a deeper level with more of your women followers.
Related hashtags: #mondayinspo (36,323 posts), #mondayvibe (52,868 posts)
Tuesday Instagram Hashtags
While Tuesday isn’t the absolute best day to post for views, it’s still a weekday. And weekdays are proven to be more popular for posting than weekends.
Although Tuesday might be a lull between higher volume days Monday and Wednesday, it’s still a great option for keeping your followers engaged while the work week kicks into gear.
Tuesday also has the lowest cost-per-click of any day of the week.
| Hashtag | Posts |
|---|---|
| 1. #tuesdayvibes | 224.4K |
| 2. #tuesdaythoughts | 161.5K |
| 3. #tuesdaytip | 98.9K |
| 4. #tuesdaytreat | 88.6K |
| 5. #tuesdaytruth | 62.5K |
| 6. #tuesdaytunes | 32.5K |
| 7. #tuesdayturnup | 27.7K |
| 8. #tuesdaylook | 8.9K |
| 9. #tuesdaytalk | 7.4K |
| 10. #tuesdayclass | 4.6K |
According to the top Tuesday posts we’ve listed above, the day seems to be about highlighting the little things (“thoughts,” “tips,” “tunes”).
At the same time, 32,500 people have noted “tuesdayturnup” — already looking ahead to happy hour, the weekend, or taking it up a notch to make it a strong week.
1. #TUESDAYvibes — 224.4K posts
Most of us are feeling the groove of the work week by now. There’s a rhythm to the day (unlike #saturdayfunday) — and we can already start to drag a bit. It’s nice to remember the things that keep us happy and uplifted between the all of the to-dos.
#tuesdayvibes Instagram posts generally reflect productivity, mixed with a little fun. The clothing line My Bandage Dress reminds us to keep it cute!
We all need a bit of cuteness on a Tuesday 🐶💘
This adorable picture of puppy love garnered 2,243 likes — one of the highest ranked posts for #tuesdayvibes overall.
My Bandage Dress (or MYBD) nailed the emotional factor here. Our research shows that pulling at viewers’ heartstrings will not only capture their attention — it can motivate them to share. With nearly 40 comments in 19 hours (many of them tagging their friends), it sure seems like this puppy did the trick.
Related hashtags: #wednesdayfeels (224,324 posts) #wednesdayvibes (197,771 posts)
2. #TUESDAYtip — 98.9K posts
While some might offer intellectual, practical, or more work-related tips general for a Tuesday, Tippl tells you how to make a Gimlet!
Who likes gin?! First up in our #15secondcocktails is the super simple Gimlet. You like G&Ts or Daiquiris or even just gin, you’ll like this. We guarantee it. Who would like to try this? 😋
Tippl’s use of bold, bright colors here hooks followers instantly. (See here for more tips on coloring your Instagram video ads.)
As with marine_photovideo’s #mondayoff post above, this one is lighthearted and dynamic. Paired with a mix of widespread and more individualized hashtags (e.g., #ilovegin), this post is crafted for high ROI.
Related hashtags: #tiptuesday (173,402 posts), #thursdaythoughts (335,634 posts)
Wednesday Instagram Hashtags
Wednesday. #humpday. The day that many of us just want to blink and be done with.
Need a boost? Instagram feels you. Wednesday is definitely a good day for posts (almost as popular as Thursday).
| Hashtag | Posts |
|---|---|
| 1. #wednesdaywisdom | 1.1M |
| 2. #wednesdaynight | 499.1K |
| 3. #wednesdaymotivation | 157.7K |
| 4. #wednesdayworkout | 88.5K |
| 5. #wednesdayhumpday | 24.3K |
| 6. #wednesdaywords | 21.4K |
| 7. #wednesdayhumor | 16.9K |
| 8. #wednesdaygrind | 11.5K |
| 9. #wednesdaywalk | 6.8K |
| 10. #wednesdaywine | 6.4K |
The top posts for Wednesday still highlight smaller pleasures like “wine” and “words” but begin to skew towards more high octane “motivation” “grind” — and nearly 500,000 people have posted about #wednesdaynight. They’re ready for a break!
1. #WEDNESDAYWISDOM — 1.1M posts
Seeking that nugget of truth to get you going mid-week? Some sage advice from those older and more experienced to remind you of what’s truly important?
Or perhaps just a huge pile of doughnuts?
Depending on what you’re looking for on #humpday, #wednesdaywisdom can deliver a range of goods. Here, New Jersey-based Broad St. Dough Co. dishes up #wisdom in the form of sugar and glaze.
Hump Day Vibes. ✌️🍩
Approaching 6,000 likes, this post is one of most popular for #wednesdaywisdom in recent history. Broad Street Dough Co. capitalized on a range of Instagram hashtags here — from the ever-popular #wcw to more specialized #yougottaeatthis.
A diverse hashtag list can really give your followers the sense that you were thoughtful and deliberate when constructing this post for them; at the same time, you can quickly optimize any Instagram ad with a few key hashtags for easy success.
Related hashtags:
2. #WEDNESDAYworkout — 88.5k posts
#wednesdayworkout posts are full of very strong people showing off their skills — and inspiring those of us scrolling through Instagram to get up and get moving!
Personal trainer Candice definitely gets our hearts pumping here!
#WednesdayWorkout with @omar.bolden #Stirfry @migos He makes it look so easy 😫 I’m still tryna keep up! @nolimittrainingfacility.
In addition to all of the fun stuff in this post, Candice employs a smart hashtag tactic as well. Capitalizing each word in a hashtag can make it distinct and readable, keeping your message clear to your followers. 196,468 viewers heard her loud and clear!
Related hashtags: fitfriday (191,824 posts), #weekendworkout (128,044 posts)
3. #WEDNESDAYgrind — 11.5K posts
Working hard doesn’t always have to mean working out.
The #wednesdaygrind includes posts from people making to-do lists, creating jewelry or other crafts — being productive both in and out of a traditional workspace.
There’s definitely no office in sight for eic.today as the sun rises behind a solo rock climber.
This #wednesdaygrind post captures a different sense of work, focused on internal grit. Ninety-two of eic.today’s followers love this way of expressing #entrepreneurship and #exploringtheglobe.Related hashtags: #iworkout (1,083,051 posts), #workit (1,251,759 posts)
Thursday Instagram Hashtags
Thursday! We’re getting there!
Thursday is the most popular day for Instagram posts — tied with Monday. We’re ready to take a breather with some #throwbackthursday (#tbt) images and videos.
While it’s a great day for lots of traffic, Thursday’s cost-per-click does inch up, heading into the weekend.
| Hashtag | Posts |
|---|---|
| 1. #tbt | 407.1M |
| 2. #thursdaynight | 989.5K |
| 3. #thursdaythoughts | 329K |
| 4. #thursdayvibes | 211.6K |
| 5. #thursdaymorning | 203.4K |
| 6. #thursdaymood | 109.6K |
| 7. #thursdayfun | 94K |
| 8. #thursdaythrowback | 80.4K |
| 9. #thursdaytruth | 13.1K |
| 10.#thursdaygrind | 14.7K |
#tbt is one of the most popular Instagram hashtags ever with a staggering 407.1 million posts! Many of the other top hashtags for Thursday reflect similar desires to step back and consider #thursdaythoughts and #thursdaytruths.
Still, some people are continuing the #thursdaygrind, waking up for yet another #thursdaymorning.
1. #TBT — 407.1M posts
#tbt doesn’t need a big explanation. It’s universal (i.e., you can use it to dig up pictures of your company’s early days — or your grandparents’ wedding cake) — but all of these #throwback posts have one thing in common: they bring up things we want to remember from the past.
Here, NYC/DC food and travel poster cy_eats treats her followers to a taste of a stunning bagel + lox she most likely inhaled immediately after photographing it.
Bagels are Forever 💍A Classic from @blackseedbagels.
It’s hard to really be truly unique with #tbt. But cy_eats nails it. With 5,506 likes and a lively conversation among individuals and small businesses, this high-resolution pic stands out in a sea of average quality images.
Everybody and their grandmother tosses up #tbt posts. Making sure yours is vibrant (think: primary colors), on-brand, and with a brief but scintillating caption can drive a heavy amount of traffic.
Related hashtags: #throwbackthursdays (1,520,537 posts), #tbtphoto (89,403 posts)
2. #THURSDAYNIGHT — 989.5K posts
The set of #thursdaynight hashtags is replete with pictures of dinners out, interesting departures to art galleries or other events — even personal tidbits like new tattoos!
The Berry Campbell Gallery in Chelsea (New York City) takes full advantage of Thursday’s being a hugely popular day for Instagram traffic to announce an opening for their special exhibition of paintings by John Opper.
It is less common to see original works of art on Instagram, making this post (even though its resolution isn’t the highest) still captivating. Although the Berry Campbell Gallery likely had a range of images to choose from, selecting this work is particularly enticing since red has been proven to strike a particular visceral chord among viewers. 466 followers without plans for #thursdaynight have now reconsidered.Related hashtags: #wednesdaynight (502,924 posts), #fridaynight (11,961,974 posts)
Friday Instagram Hashtags
Friday is expensive for Instagram ads — cost-per-click makes a jump as we start the weekend (particularly in Q2 and Q3). It’s also one of the less popular days for posts.
If you’re considering a new or revamped social media strategy, you might want to consider posting earlier in the week on days like Monday and Wednesday. You’ll still get a bunch of views — at a reduced price.
Still, a lot of fun ideas do exist for Friday.
| Hashtag | Posts |
|---|---|
| 1. #fridaynight | 12M |
| 2. #fridayfeeling | 1.5M |
| 3. #fridaynightlights | 1M |
| 4. #fridayfun | 870.7K |
| 5. #fridaynightdinner | 75.2K |
| 6. #fridayreads | 74.7K |
| 7. #fridayflow | 70.3K |
| 8. #fridayoff | 54.2K |
| 9. #fridayface | 48.6K |
| 10. #fridayfood | 31.5K |
Things can get really pricey for those of us going out and posting about #fridaynight, #fridaynightdinner, and #fridaynightlights.
It’s not just expensive for Instagram advertisers. There’s just too much #fridayfun after the #grind of the week!
Most of us (at least 1.5 million) have that #fridayfeeling.
1. #FRIDAYnightlights — 1M posts
Many of us think of the popular TV series about a small town football team in Dillon, Texas when we hear “Friday Night Lights.” (Clear Eyes, Full Hearts, Can’t Lose!)
But a range of businesses have put their own creative spin on the hashtag.
Here, GraphicGang has posted a beautiful drawing of a woman, a glass of wine, and the waning light on a summer evening.
Follow @graphicgang for a daily dose of inspiration or tag us (#graphicgang) to get featured.
7,514 likes, along with 27 comments, prove that the team’s tactics have paid off. Not only is it rare to see such high-quality, original works of art — but GraphicGang has also gotten artsy with its caption, too, creating its own hashtag, #graphicgang, with over 229,000 posts.
A clear call-to-action, coupled with something truly inspiring for followers, make for an excellent example of daily hashtag use. Cheers!
Related hashtags: #fridaynightvibes (71,604 posts), #pregame (784,475 posts)
2. #FRIDAYfun — 870.7K posts
#fridayfun takes a variety of forms — from snuggling with pets to “some girl-time in Brussels” below. Here Antwerp-based blogger cindyvandyck captures a chic after-work vignette.
Cindy gives a clear call-to-action (“Tag someone you want a coffee date with”) in her caption. Using ALL CAPS is an effective and catchy tactic, too; paired with a more delicate scene, it doesn’t come off as jarring or aggressive for her 32,800 followers.
2,637 of them liked this post within four days.
Related hashtags: #fridayfunday (673,836 posts), #fridayvibes (1,118,763 posts)
Saturday Instagram Hashtags
Ahhhh … Saturday … as savvy social media advertisers, we might want to consider sleeping and letting our snazzy pics rest for a bit.
At the same time, while traffic is strong, it’s no Monday or Thursday.
| Hashtag | Posts |
|---|---|
| 1. #saturdaymorning | 2.9M |
| 2. #saturdaynight | 631.3K |
| 3. #saturdayfunday | 394.1K |
| 4. #saturaylunch | 118.9K |
| 5. #saturdaylove | 87.7K |
| 6. #saturdaystyle | 83.9K |
| 7. #saturdayrun | 59.2K |
| 8. #saturdayswag | 52.2K |
| 9. #saturdayride | 38.6K |
| 10. #saturdaylife | 36.3K |
People are still eager to show off their #saturdaystyle, #saturdayswag, and #saturdayride, though. In general, we all enjoy that #saturdaylife.
There really aren’t many at all who can’t say something positive about #saturdayfunday.
1. #SATURDAYLOVE — 87.7K posts
One of the more creative (and wildly popular) Saturday hashtags is #saturdaylove, encompassing the whole arc of amor. #saturdaylove highlights budding romantic relationships, along with self-care tips like bubble baths.
We highlighted the company tippl in #tuesdaytips above for their Gimlet cocktail breakdown. Here, they show the love for their followers with even more 15-second cocktail recipes.
Quick, easy and fun. That’s the way we like it here @tippl 😜. So we have a question? Do you have 15 seconds? Because that’s all your going to need as we show how you how to make delicious, tasty drinks in only 15 seconds. Yeah you heard us. Get involved and tag a mate to get them involved as well? 🙌
Tippl’s caption is as excitable as this clip. The message is clear: making cocktails can be really fast! Tipple has all of the tools you need. And 322 people are already on board.
Related hashtags: #saturday vibes (1,157,228 posts), #saturdayfeels (102,624 posts)
2. #SATURDAYRUN — 59.2K posts
While #saturdayrun can, of course, be a venue for showing off humans’ athletic prowess, here Miami-based Jeep-lovers vehicle_tribe capitalize on the platform to drum up excitement for these awesome machines.
Is this even an XJ still? Sick ride 🙌🏻Tag owner if known
‼️JOIN THE TRIBE‼️ @vehicle_tribe
DM OR TAG US IN YOUR PICTURES❗️FOLLOW US❗️
Vehicle_tribe’s caption is as bold as the up-close-and-personal Jeep image. 561 of their followersare stoked about this “sick ride”.
Even if Saturday isn’t the most popular day for Instagram posts — for certain advertisers, with more of a focus on hobbies or outdoor adventures, it can be a great time to reach their target audience.
Related hashtags: #iloverunning (677,995 posts), #ilovetorun (451,443 posts)
Sunday Instagram Hashtags
Sunday. The day of rest.
Or is it?
Many of the top Sunday posts number in the millions (e.g., there are well over 5 million #sundaymorning posts).
While advertisers may continue to be prolific, our research shows that Sunday is not the most advantageous day for posting. It is one of the most expensive days to post in the week by far (particularly in Q2).
Your ROI could be higher on a day with equal or more traffic and a significantly lower cost-per-click (e.g., Monday).
| Hashtag | Posts |
|---|---|
| 1. #sundaymorning | 5.3M |
| 2. #sundaymood | 2.6M |
| 3. #sundaybrunch | 1.3M |
| 4. #sundaydinner | 1.3M |
| 5. #sundayroast | 418K |
| 6. #sundayfootball | 349.2K |
| 7. #sundaybest | 399.2K |
| 8. #sundayservice | 379.1K |
| 9. #sundaysesh | 376.8K |
| 10. #sundayhike | 99.1K |
At the same time, Sunday doesn’t need to be completely off your radar.
An enormous volume of traffic surrounds meals — e.g., #sundaybrunch, #sundaydinner. If you’re a restaurant, you might be able to generate anticipation for an upcoming foodie event, luring weekenders to your table with a tantalizing picture of a #sundayroast.
Apparel companies might show off their #sundaybest; musicians could consider highlighting a #sundaysesh for their followers.
Sunday continues to be a fine day to charm your followers!
1. #SUNDAYbrunch — 1.3M posts
#sundaybrunch. Best meal of the week? Millions of people think so. Including LA-based caraskitchen.
Here, caraskitchen continues with her on-brand theme of holistic, nourishing food for women.
Again, bold primary colors come in handy here. Surrounded by decadent piles of french toast, bloody marys — even cheeseburgers — caraskitchen high-quality picture (and its contents) stand out to its target audience.
Her caption is personal, helping evoke comforting, nutritious sentiments. She clearly understands the importance of motivating users through a personal, honest tone.
More than 2,500 followers are feeling her love.
Related hashtags:#brunching (382,749 posts), #weekendbrunch (75,435 posts)
2. #SUNDAYbest — 399.2k posts
While Sunday might not be the best day to post for ROI in industries that see higher traffic during the week — many retailers have found a niche when people have more downtime.
Snazzyclozet recently published posh pictures of a woman wearing their “Genevieve Dress” below.
The brand employs a clear call-to-action (#swipe to purchase), above a series of brief but unique captions.
Even those spending the majority of Sunday resting could be motivated to treat themselves to a quick purchase. Among 1,491 likes — snazzyclozet banks that a portion of these will be conversions.
Related hashtags: #sundayoutfit (55,399 posts), #sundayflow (181,325 posts)
Final Thoughts on Instagram Hashtags
We hope this gives you a taste of the enormous range of ways you can get creative with your Instagram hashtags — and keep your costs down.
Remember the highest cost-per-click is on weekends and the most popular days for posting are Mondays, Thursdays, and Wednesdays.
So, unless your brand specifically targets people who could convert on the weekends, consider taking a #saturdayride or a long #sundaybrunch and focus your best hashtags for the work week instead.
What do you think? Are you going to start testing Instagram daily hashtags? Let us know in the comments what worked best for you!
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