You have to read this...Neil Patel's beginners guide to online marketing

The Beginners Guide to Online Marketing

WRITTEN BY NEIL PATEL & RITIKA PURI

INTRODUCTION

THE MOST EXTENSIVE AND COMPREHENSIVE INTRODUCTION
TO ONLINE MARKETING THAT YOU’LL FIND ANYWHERE.

• WHY WE WROTE THIS GUIDE
  Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.
  There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.
• WHO THIS GUIDE IS FOR
  We wrote this guide for an audience of first-time marketers, experienced entrepreneurs and small business owners, entry to mid-level candidates, and marketing managers in need of resources to train their direct reports. Most of all, we want you to walk away from this guide feeling confident about your marketing strategy.
• HOW MUCH OF THIS GUIDE SHOULD YOU READ?
  This guide is designed for you to read cover-to-cover. Each new chapter builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.

1. CHAPTER 1BE LASER FOCUSED ON YOUR CUSTOMERS

   
   Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This chapter will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company.
   TAKE ME TO CHAPTER ONEhttps://www.quicksprout.com/the-beginners-guide-to-online-marketing/