The final instalment.. social strategy, mobiles and stories from the marketing community.

1. CHAPTER 12LAUNCH YOUR SOCIAL STRATEGY

   
   Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.
   TAKE ME TO CHAPTER TWELVE

2. CHAPTER 13A QUICK NOTE ON MOBILE

   
   Most businesses aren’t optimized for the mobile web, and that’s a problem. We operate in a cross-platform world. Smartphones and tablets are taking over. If you’re not optimizing your site for mobile visitors, you are likely losing money. Learn how to craft a data-driven mobile approach. This chapter will help you learn the ropes.
   TAKE ME TO CHAPTER THIRTEEN

3. CHAPTER 14LOOSE ENDS: THE COMMUNITY WEIGHS IN

   
   When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?
   TAKE ME TO CHAPTER FOURTEENhttps://www.quicksprout.com/the-beginners-guide-to-online-marketing/